Revic, a pioneer in pipeline precision and intelligence, announced today it has raised $5.3 million in funding, led by SYN Ventures. This funding will accelerate Revic’s mission of transforming how revenue teams identify and focus on truly winnable accounts.

Over sixty percent of assigned accounts have less than a 1.6% chance of closing. Without pinpoint precision, revenue teams waste valuable time chasing leads that don’t align with their solutions. This creates “zombie pipeline” opportunities that have no real potential to close from the outset. Revic changes the game by creating a collective memory, enabling sellers to harness the entire team’s experiences and hard-won insights to uncover the most effective paths to success.

Revic is already powering success at companies like BigID, ALTR, and Modern Health by helping teams target the actual customer profile, leaving the outdated notion of an ideal customer profile behind.

“Our mission is to show you exactly which accounts are closeable and which are just pipedreams,” said Hussain Al-Shorafa, CEO of Revic. “This investment gives us the ability to accelerate innovation, delivering more actionable insight and hyper-focused tools that give your team the confidence to focus on activities that will actually drive revenue.”

SYN Ventures, known for its deep expertise in scaling innovative technology companies, recognizes the urgent need for better pipeline precision. “Revic addresses the foundational challenge of targeting the right accounts from the outset,” said Jay Leek, Managing Partner at SYN Ventures. “Unlike other approaches and tools that are distracting for sales teams, Revic delivers the clarity and strategy needed to win consistently. This investment reflects our confidence in Revic’s ability to become a mission-critical part of the revenue tech stack and provide a meaningful competitive advantage for SYN’s portfolio companies and beyond.”

The funding will accelerate the development of advanced features and capabilities, drive the growth of Revic’s sales and marketing teams to meet surging demand and fuel the company’s expansion into new markets—empowering more revenue organizations to unlock the potential of its transformative platform.

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